News out today of the unfortunate, but responsible cancellation of the inaugural Virgin Sport SF Festival of Fitness. They were right on track for certification from the Council, working with stakeholders to ensure an event that would manage and conserve resources, minimize waste, and positively impact locals. We look forward to working with this group again in the future.
“We regret the inconvenience and lost opportunities for all of our partners, vendors, attendees and others associated with cancelling what would have been, under different circumstances, a fun, celebratory, inaugural event. These fires are a tragic event for the local community and we’re confident the athletic community will agree that this was the right, and indeed, the only sensible decision to take for the sake of everyone’s health and safety.”
The company is not only issuing a full refund to all participants, but they are also making a $25,000 donation to the Northern California coastal region of the American Red Cross—one that founding partners ASICS will match.
Virgin Sport Cancels San Francisco Event Due To Dangerous Air Quality
Due to the raging wildfires and really poor air quality, Virgin Sport canceled their inaugural San Francisco festival of fitness due to happen this weekend.
