The 3 drivers that guide the choices of millennial generation in consumer’s choices
The millennial generation or Y generation (born between the 80s and early 2000s) is now the protagonist of the consumer’s world. The features are specific and they are innovators in this field too. According to the main survey, this generation chooses based on some specific criteria:
1) Brands that create trust;
2) Products and companies that pay attention to the environment;
3) Products and companies that produce wellness of end users;
This is why federations, sports clubs, companies that pay attention to the issue of sustainability can obtain competitive advantages with fans and customers of today and tomorrow. #Sandsi #Millenials #Green #Sport #Ygeneration
