As sport and sports events are increasingly looked to by society as opportunities to generate community benefit and development, it’s crucial that the full range of impacts be considered, measured and managed.
That’s what #ResponsibleSport is all about! #sportfordevelopment #socialimpact #communitydevelopment #sustainabledevelopment #sportforsocialchange #greensports #sustainability
Forget entertaining the crowd and making sure participants are looked after, sporting events need to focus all of their efforts on three major factors: Reputation. Brand. And societal expectations. That might be a slight exaggeration. Sport will, first and foremost, always prioritise the entertainme…
