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Our director, Dr. Sarah Hillyer, is with @storybrand_ this week and is learning all about how to tell our story in the most effective way. 💥🎤💥 From the morning session:
Question: Who is the main character in our story?
Answer: Athletes, coaches, sports journalists, educators, sports administrators, sports governing bodies and federations, sports brands, leagues, and fans…essentially, anyone who believes in and loves sports!!💪🙌⭐️
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