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In the U.S., by age 14, girls are dropping out of sport 1.5x faster than boys and only 28% of all youth sport coaches in the US are female. Girls need and want role models that they can see around them, and in the media, so they can aspire to be them. To #KeepGirlsInSport, adidas, Up2Us Sports and ATTN: have joined forces to co-create an interactive Digital Coaching Curriculum to empower communities across the country to help girls succeed in sports. http://www.keepgirlsinsport.com/
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