Beyond Sport Summit 2012: Mobilising Millions

Highlights from one of the ground-breaking panels at the Beyond Sport Summit 2012, Mobilising millions — How can we change the attitudes of the masses through sport? in association with NASCAR.

Facilitator: Michael Lynch — Head of Green Innovation, NASCAR

Panellists:
-Brian France — CEO and Chairman, NASCAR
-Jamie Oliver — Celebrity Chef and Campaigner
-Robin Petersen — CEO, Football South Africa Association
-Paddy Haverson — Director of Communications, Clarence House